Tuesday, 11 February 2014

Secondary research with conventions shown

While looking at horror film posters there are varies aspects which draw in the target audience and most posters can be noticed straight away to be in the horror genre from the typical conventions used. These can be noticed in all, if not most, of the posters relating to horror films. Typical conventions (which can be seen within the two similar products below) are:

·      Release date
·      Movie title
·      Typical colour scheme of black, red, white or dark colours
·      Captions or taglines
·      Small credits or titles below the title or at the bottom of the poster
·      An image which dominates the page either of a main character or celebrity to draw the audience in or of a location which creates suspense and intrigue to the storyline
·      A shadowed face or figure with low key lighting to disguise or create mystery
·      Further sources such as: Facebook, Twitter, Myspace and Website links
·      Actors, actresses and directors names to draw in audience attention
·      Classification- 15? 18?



Below are two posters that follow the typical conventions and are very similar due to this:







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